Fred Griffin
New Facebook Apps Provide Access to YOUR Telephone Number, Address
Amplify’d from www.pcmag.com

Facebook Apps Allowing Access to Numbers, Addresses

  • 01.17.2011
facebook cube
Facebook recently announced that it is making user phone numbers and addresses available to developers, a move that a security expert said “could herald a new level of danger” for Facebook members.
Facebook isn’t just releasing this information into the wild; it’s adding it to the company’s “User Graph object,” or the permissions required to install an app.

Sophos’s Graham Cluley, however, said that even though the information will only be accessible when a user gives permission, “there are just too many attacks happening on a daily basis which trick users into doing precisely this.”

Cluley suggested that scammers could set up a rogue app that collects mobile phone numbers and then uses that information to send SMS spam or sell the data to cold-calling companies.

Cluley wrote that only Facebook-approved app developers should be able to request this information or that app developers ask for the data rather than automatically grabbing it. In the meantime, he wrote, users should delete their phone numbers and addresses from their profile information.

Read more at www.pcmag.com
 
LinkedIn Prepares to Go Public #IPO
Amplify’d from blogs.wsj.com
  • January 6, 2011, 8:57 AM ET

LinkedIn IPO: 5 Things You Didn’t Know About the Company

By Shira Ovide

After weeks of tech headlines dominated by Groupon, Twitter and – most of all – Facebook, business-networking website LinkedIn has been quietly preparing an initial public offering for coming months. Wall Street banks Bank of America Merrill Lynch, J.P. Morgan Chase and Morgan Stanley are expected to handle the IPO, Deal Journal colleagues Dan Fitzpatrick and Geoffrey Fowler reported.

Financials: Estimates of 2010 revenue are $200 million. LinkedIn says it has been operating cash flow positive for the last couple of years, and hasn’t even needed to use money it raised in 2008.

3 Ways LinkedIn Makes Money: 1) LinkedIn users can sign up for subscriptions for extra services; 2) LinkedIn sells software as a service called “LinkedIn Recruiter,” to help businesses target and find appropriate job candidates among LinkedIn members; 3) selling online ads pitched to LinkedIn’s professional audience.

Value: According to SharesPost, an exchange that matches buyers and sellers of shares in private companies, recent LinkedIn contracts have come at an implied valuation of $2.2 billion. In another sign post of valuation, hedge fund Tiger Global Management reportedly paid $20 million for a stake in LinkedIn that valued the company at more than $2 billion, Bloomberg News reported in July.

Read more at blogs.wsj.com
 
Untitled

Facebook and Google are the two giants of the Internet world right now. As Facebook gradually crept up in numbers on Google, analysts jumped to conclusions that Facebook would somehow dethrone Google — despite the fact that their services were unique and non-overlapping. However, the picture is changing somewhat, and while Google will still not be shut down by Facebook, a lack of a solid partnership with them could be devastating.

The reason is the current trend of the search engines to integrate social networking data into their results. As reported by the LA Times, Blekko and Bing are key in adding social features to search.
Blekko’s latest slash-tag (the /commands that you can enter to increase the focus of your search results) let you look at items specifically “liked” by your friends. In this way, the concept of internet popularity moves from the automated “link juice” model to one of “like juice.”

concept of internet popularity moves from the automated “link juice” model to one of “like juice.”

Adding social features also has one very significant advantage: It works as a human test against spam. Google, powerful and feature-filled though it may be, is seeing more and more complaints about the quantity of spam results — or, far more frequently, results created by those who make a living off of SERP manipulation. It’s that very same flaw that let Google overtake Yahoo, and it may be what allows Bing and Blekko to start taking pieces of Google’s empire.

Keep in mind, though, that the most recent Webmaster Q&A video from Matt Cutts tells us that Google will be looking at adding more search features, and that they’ve already started doing so. However, until a strong social networking partnership is established, Google may simply drag behind.

Read more at www.searchenginejournal.com
 
#Facebook passed #Google in 2010
Amplify’d from www.computerworld.com

Facebook passes Google as most visited site of 2010

Social network also is the most searched-for term of the year, says Hitwise

By Sharon Gaudin
It looks like 2010 was indeed the year that Facebook’s success exploded.

For the first time ever, U.S. Web surfers visited the social networking site more than any other site in 2010, beating out Internet behemoth Google, according to a report from Hitwise, an Internet analytics firm.

Facebook had been creeping up on Google during the last several months.

In September, Online researcher comScore reported that for the month of August, Facebook edged out Google in terms of how much time U.S. users spent on a Web site. U.S. users spent a total of 41.1 million minutes on Facebook in August, compared with 39.8 million minutes on Google’s various sites, including Google News and YouTube.

Read more at www.computerworld.com
 
Getting the Most Out of Facebook Business Communication
Amplify’d from compukol.com

Getting the Most Out of Your Business Facebook Communication

Facebook’s popularity has not stopped increasing. In fact, it is more popular than ever. Facebook is used by millions for personal communications and business people use it for greater success through targeted communications on their offerings.

What types of messages should you, as a business owner, be posting on Facebook?

  • Content: If you want your business to become very successful through Facebook, a great way to do it is to share your content. If you are considered a subject matter expert (SME) in your niche or industry, distributing your content on a very regular basis and promoting discussions will eventually lead to people wanting to buy what you are selling.
     
Questions and Answers:
Facts:
Humor:
Promotional deals:
The simple approach:
Conclusion

Everyone understands the importance of using Facebook for business and more and more businesses are leveraging it as much as they can and striving to realize all that it has to offer. Taking it to the next level—specific messages—is just as important and is an essential part of the success of your business and your online strategy.

Read more at compukol.com
 
Facebook - What Happens after the Facebook Like?
Amplify’d from www.pammarketingnut.com
So, you click the “like” button. Now what? What does it really mean to “like” a Facebook page? Does it mean you really like the page? The brand? The product?  Or are you just curious? Or might you even be guilty of lurking?
iStock 000011609644XSmall What Happens After the Facebook Like?  20 Tips To Engage Your Audience After the Like
What did or would you have liked to see after you click like? Are you wanting to be inspired? What will inspire you to read a post? Click a link or a tab? Will you ever engage with the brand, or owner of the page you “like”?  Do you remember the name of the product, service or brand?
The biggest question of all is, will you ever come back? Yes or No?
A Facebook “like” is the beginning, not the end of a relationship.
15 Tips for Post-Like Success
1.  Accept a “like” is just the beginning.
2.  Develop a plan.
4. Know your audience.
iStock 000014250706XSmall 300x225 What Happens After the Facebook Like?  20 Tips To Engage Your Audience After the Like6. Respect your “likers”.
7.  You have one chance to make a first impression.
iStock 000014250706XSmall 300x225 What Happens After the Facebook Like?  20 Tips To Engage Your Audience After the Like
8. Engage early and often.
9. Brand yourself and your page.
14.  Be professional.
19.  Set your page up according to Facebook Terms and Conditions.
Read more at www.pammarketingnut.com
 
9 Things Businesses Have Learned about Social Media
Amplify’d from www.webpronews.com

9 Things Businesses Have Learned About Social Media

Be Less Like a Brand and More Like a Human
Tuesday, December 28, 2010
A few things businesses have learned about social media:

It isn’t free: Social media costs time - a lot of time. If you have someone that is customer focused, understands how to write headlines and reaches out to the right audiences, then you are starting out solid.

Be Creative: Social media isn’t sell media. Be social. Have fun engaging your community, from congratulating them on opening their new business, to commenting on their blog and attending networking events with them.

Have a Team: This isn’t a one person show. Just like customer service everyone needs to be trained and have at least a basic understanding on how to help customers, sell the product as well as assist with customer concerns.

Start with Employees: The people that know how to talk about your brand, company and culture the best are your employees. Treat them as family, acknowledge and appreciate and make them feel as they are an important part of your business. Employees are the first to share with their communities and network their experience with your company and brand.

Listen First: Enough with the megaphone blasting your message to customers and employees. Start by spending some time listening to them instead. Reach out and connect with your customers, employees and fans of your brand and make them feel that they are the center of the conversation.

Customers Turn into Marketers: Customers that feel acknowledged and appreciated are loyal, excited to help and eager to be your brand evangelists, at no charge.

Consistency Matters: Have your pixel pixie help you create a Twitter background that matches your website branding, and a Facebook logo that fits, little things that your graphic deisgner can do to enrich

Connect online then in real life: Find ways to connect offline, have an open house, attend a networking event and then share the experience with your social media communities.

Seek Guidance: Look for someone who understands the tools, language, has experience and passion working with social media to give you an hour or two to give you a tour. Learn about social media management tools, ways to monitor effectiveness, help with content strategy and ways to find your audience.

About the author:
Lyndi Thompson, or Lyndit, is a Social Media and Online Marketing Specialist, and has managed online marketing, social media, PR initiatives, event strategies, product launches, and more. Her blog can be found at LyndiT.com.
Read more at www.webpronews.com
 

Excellent Article on the New Facebook Profile. Thank you, Ching Ya!

People use the Internet to find information because in many cases, it provides instant results. However, what method you use to find information depends on what you are looking for. If you are using the Internet to make a purchase during that browsing session, you would most likely utilize a search engine and input keywords such as “buy”, “purchase”, or “order” followed by the item you want. This is the purchasing stage.

If a user is in the information seeking stage, then they could also utilize their social networks to receive recommendations and opinions on a product or experience they are curious about.